How We Rate

Introduction to Good On You ratings

Good On You’s ratings help people make better choices by understanding brands’ transparency and impact.

Brand types rated by Good On You

Good On You rates consumer-facing brands selling various categories of products and services across multiple industry verticals.

Distinction between large and small brands

We apply methodology variations depending on whether brands are categorised as large or small, which is based on annual turnover.

The Good On You rating process

Good On You’s rating system assesses brands based on the most credible sources of publicly available information, which is aggregated by our proprietary tech and verified by our expert analysts.

Data sources informing Good On You ratings

Good On You will only consider publicly available evidence to back up brands’ updates. This ensures transparency and empowers better consumer choices.

Scoring explanation and published rating outputs

The Good On You rating methodology generates a score that’s translated into an overall rating out of 5, and a rating for each pillar: planet, people, and animals.

The Good On You Sustainability Label Scheme