How We Rate
Last updated on 18 May, 2026
Methodology development and consultation
The Good On You brand rating system has been developed in consultation with key industry experts whilst leveraging deep internal expertise of the sustainability landscape in fashion.
Methodology changelog
Good On You keeps its methodology updated in response to emerging issues in sustainability and to maintain a robust assessment process across industry verticals.
Rating labels redistribution 2024
The score bands corresponding to rating labels were updated in 2024 to better distinguish brands making progress in sustainability.